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Sell the Customer Journey and Not the Product
Why Customer Journey Marketing Matters More Than the Product Have you considered the success of companies like Apple, Disney, and Starbucks? When you think about ...
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How to Convert Dissatisfied Customers into Ardent Fans
Your customers can become unhappy for several reasons, and as a business owner, that’s always a problem that will hang over your head. Nowadays consumers ...
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4 in 5 People Don’t Want to Call a Business That Only Has a Mobile Number
Numerous studies have been conducted over the years to answer one of the most crucial questions in business: What makes people choose one company over ...
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The Secret Formula to Fantastic Meetings
In a recent business event we learnt some fantastic tips to making great meetings. The event was hosted by Jim Buckell from the Groupwork Institute. ...
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Why More Marketers Are Turning to Audio Branding Strategies
When people think of branding, they usually think about famous logos for renowned companies. Who isn’t familiar with the Apple logo or the golden arches ...
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What Could Video On Hold Messages Do For Business?
The concept of video on hold messages didn’t make sense until recently. In fact, it’s still a rather unique proposition, since most people use smartphones ...
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Why a Confused Mind Doesn’t Buy
Business owners and managers know that confused potential customers often don’t become customers at all. Confusion is the enemy of a sure sale, and in ...
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Steps to Resilience shared by Mark McKeon
We recently heard acclaimed author and high performance coach Mark McKeon present on some key Steps to Resilence. His presentation was remarkable and I’m pleased ...
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