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Why Direct Marketing Is Making a Comeback

Why Direct Marketing Is Making a Comeback

Marketing underwent a drastic paradigm shift ever since the Internet stopped being a “strange new phenomenon” and became a medium that was taken for granted. …

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How to Sound Local and Personalised Over the Phone

How to Sound Local and Personalised Over the Phone

Your business may serve customers all over the country, but it’s vital that you still sound like you just live next door to them. Many …

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Very Polished Voice Overs Aren’t Always the Best Choice

Very Polished Voice Overs Aren’t Always the Best Choice

Having a great script is often a requirement for your marketing efforts, but the written word isn’t really the focus here. What you need to …

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The Downside of Streaming Your Retail Background Music

The Downside of Streaming Your Retail Background Music

For a retail store, it’s all about providing the right shopping experience for your customers. Everything outside your store is meant to draw customers in, …

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Are Your On Hold Callers Captive or Volatile

Are Your On Hold Callers Captive or Volatile?

One of the worst things you can do is not placing any thought towards the angle that your on hold messages take. By doing this, …

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Why a Consistent Message is Essential in Business

Why a Consistent Message is Essential in Business

For a lot of people, inconsistency can be very upsetting. For example, in team sports like basketball and football you’d expect people in the same …

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Why Your Business Needs to Be More Than Normal to Survive

Why Your Business Needs to Be More Than Normal to Survive

As a marketing manager or a small business owner, one of the first things you need to recognize is the importance of being different. Being …

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How to Write an Effective IVR Script

How to Write an Effective IVR Script

  IVR stands for interactive voice response, and it’s the first thing that people hear when they call a company. The IVR’s function is to …

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