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Why Customer Confusion Can Stop a Sale
Business owners and managers know that confused potential customers often don’t become customers at all. Confusion is the enemy of a sure sale, and in ...
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Steps to Resilience: Lessons from Mark McKeon
We recently heard acclaimed author and high performance coach Mark McKeon present on some key Steps to Resilence. His presentation was remarkable and I’m pleased ...
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Surveys for Business Evolution in the Sound Industry
All businesses evolve. They either evolve or they die. By way of an example, Evolved Sound began as a new media, IT and marketing business ...
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Customer Experience: Sell Experiences, Not Product
Ask a car lover about the tyre model they like. Will they talk about things like the chemical composition of the rubber and the price ...
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Protect Music Revenue Online: Copyright and Piracy
The world wide web has presented an excellent opportunity to reach markets globally, especially in the case of Australia and its potential reach to the ...
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How to Use Testimonials in On-Hold Messages
You can use on hold messages to convey information to what’s essentially your captive audience. You can do better than just piping in music as ...
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Best Platforms to Promote Your Music Online
This guide will show you some of the best platforms out there on the internet for you to share and promote your music. The internet ...
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Pinterest Marketing vs Instagram Marketing: Which Is Better?
Social media is increasingly being recognised as an effective medium for engaging with consumers. But which social network should you choose? There are plenty of ...
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