Facts About On Hold

At Evolved Sound, we continuously undertake on hold research related to the on hold industry. This helps us to always be one step ahead of clients.

Customised messages on-hold advertising is one of the most cost effective and targeted marketing tools available today. Every customer contact is highly pre-qualified, because the customer initiated the contact.

Just remember that telephone on hold messages…

  • Evolved Sound - Arrow Icon Blue are advertising that must have a sensational impact!
  • Evolved Sound - Arrow Icon Blue are sales opportunities that must not be ignored.
  • Evolved Sound - Arrow Icon Blue are no less important than your other advertising and marketing areas.
  • Evolved Sound - Arrow Icon Blue place your company’s image on the line!
  • Evolved Sound - Arrow Icon Blue are one of your first steps to create an outstanding impression.
  • Evolved Sound - Arrow Icon Blue are fully tax deductible as it is considered a direct marketing expense.

The Facts about On Hold

Consumer research reports an estimated…

  • Evolved Sound - Arrow Icon White 70% of business callers are put on hold.
  • Evolved Sound - Arrow Icon White 60% of business callers that are placed on hold HANG-UP.
  • Evolved Sound - Arrow Icon White 30% of these callers DON’T CALL BACK!
  • Evolved Sound - Arrow Icon White 88% of your business callers prefer professionally produced and personalised on hold messages and will actually listen to what your message has to say.
  • Evolved Sound - Arrow Icon White 16% of business callers made purchases based on the on hold messages they were listening to.
  • Evolved Sound - Arrow Icon White 94% of the average marketing / advertising budget is spent getting people to call a business, however only 6% of that budget is spent on on-hold marketing. They call you because of your campaign, then end up hanging up if left to silence.

A national study published by leading telecommunications associations concludes that…

  • Evolved Sound - Arrow Icon Blue Callers with SILENCE-ON-HOLD will abandon their calls in less than 60 seconds, and 90% hang-up within 40 seconds.
  • Evolved Sound - Arrow Icon Blue Callers with MUSIC-ON-HOLD will stay on the line 30 seconds longer than silence.
  • Evolved Sound - Arrow Icon Blue Callers with INFORMATION-ON-HOLD will stay on the line for up to 3 minutes longer.

More telephone on hold statistics

  • Evolved Sound - Arrow Icon Blue OfficeTeam Survey – “The average executive spends 17 minutes per day on-hold”.
  • Evolved Sound - Arrow Icon Blue CNN Survey – “Without music or messages, 60% of those on-hold will hang up and 30% won’t call back”.
  • Evolved Sound - Arrow Icon Blue Cellular Marketing Magazine – “Over 85% of callers prefer on-hold messages over silence”.

* Statistical data are from consumer research reports, telecommunications association studies and industry publications. Quoted figures are subject to change from time of publishing by Evolved Sound.

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