Facts About On Hold

At Evolved Sound, we continuously undertake on hold industry research. This helps us to always be one step ahead of clients.

Customised message on hold advertising is one of the most cost effective and targeted marketing tools available today. Every customer contact is highly pre-qualified, because the customer initiated the contact.

Just remember that telephone on hold messages…

are advertising that must have a sensational impact!
are sales opportunities that must not be ignored.
are no less important than your other advertising and marketing areas.

place your company’s image on the line!
are one of your first steps to create an outstanding impression.
are fully tax deductible as it is considered a direct marketing expense.

Some useful On Hold Statistics

Consumer research reports an estimated…

70% of business callers are put on hold.
60% of business callers that are placed on hold HANG-UP.
30% of these callers DON’T CALL BACK!
88% of your business callers prefer professionally produced and personalised on hold messages and will actually listen to what your message has to say.

16% of business callers made purchases based on the on hold messages they were listening to.
94% of the average marketing / advertising budget is spent getting people to call a business, however only 6% of that budget is spent on on-hold marketing. They call you because of your campaign, then end up hanging up if left to silence.

A national study published by leading telecommunications associations concludes that…

Callers with SILENCE ON HOLD will abandon their calls in less than 60 seconds, and 90% hang-up within 40 seconds.
Callers with MUSIC ON HOLD will stay on the line 30 seconds longer than silence.
Callers with ADVERTISING ON HOLD will stay on the line for up to 3 minutes longer.

More Telephone On Hold Research

OfficeTeam Survey – “The average executive spends 17 minutes per day on-hold”.
CNN Survey – “Without music or messages, 60% of those on-hold will hang up and 30% won’t call back”.
Cellular Marketing Magazine – “Over 85% of callers prefer on-hold messages over silence”.

* Statistical data are from consumer research reports, telecommunications association studies and industry publications. Quoted figures are subject to change from time of publishing by Evolved Sound.

Facts About On Hold

At Evolved Sound, we continuously undertake on hold industry research. This helps us to always be one step ahead of clients.

Just remember that telephone on hold messages…

Some useful On Hold Statistics

Consumer research reports an estimated…

A national study published by leading telecommunications associations concludes that…

More Telephone On Hold Research

evolve your business with on hold marketing

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