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A point of sales system used for a customer loyalty program.

Proven Customer Loyalty Strategies to Keep Them Coming Back

Is there anything better than getting a new customer? Some would say that it is getting two new ones — that’s a good answer but …

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voip_business_phone_customer_service

VoIP Phone Systems: Features That Can Help You Engage Difficult Customers On Hold

Difficult customers are indeed “difficult” to deal with because they’re often angry and impatient. And it becomes even more difficult when you can’t avoid putting …

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sonic_branding

Sonic Branding Strategies That Can Be Applied To Business

With sonic branding, you can use sound to define your brand identity and reach out to your audience. An increasing number of marketers have realised …

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customer_feedback

How to Measure Customer Satisfaction

Customer satisfaction is all about making sure that your services and products are meeting the expectations of your customers. You want satisfied customers because happy …

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IVR trends 2019

2019 Trends for Interactive Voice Response

A lot of small businesses these days are switching to IVR, as the need for interactive voice response has become more apparent and the service …

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Pragmatic in store marketing expectation vs reality

Pragmatic In Store Marketing: Expectation vs. Reality

It’s not mine to overestimate the hyper-competitive space in today’s marketing. However, behind every business success is an aggressive marketing strategy.  The digital landscape has …

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Your Marketing Strategy Starts and ENDS with Your Customers in Mind

Your Marketing Strategy Starts and ENDS with Your Customers in Mind

If you want your business to succeed, it follows that you need to know everything you can about your customers. They’re the ultimate boss of …

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Sell the Customer Journey and Not the Product

Sell the Customer Journey and Not the Product

Have you considered the success of companies like Apple, Disney, and Starbucks? When you think about it, the success of Apple isn’t so much about …

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