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Pragmatic In Store Marketing: Expectation vs. Reality
It’s not mine to overestimate the hyper-competitive space in today’s marketing. However, behind every business success is an aggressive marketing strategy. The digital landscape has …
Your Marketing Strategy Starts and ENDS with Your Customers in Mind
If you want your business to succeed, it follows that you need to know everything you can about your customers. They’re the ultimate boss of …
Sell the Customer Journey and Not the Product
Have you considered the success of companies like Apple, Disney, and Starbucks? When you think about it, the success of Apple isn’t so much about …
How to Convert Dissatisfied Customers into Ardent Fans
Your customers can become unhappy for several reasons, and as a business owner, that’s always a problem that will hang over your head. Nowadays consumers …
4 in 5 People Don’t Want to Call a Business That Only Has a Mobile Number
Numerous studies have been conducted over the years to answer one of the most crucial questions in business: What makes people choose one company over …
The Secret Formula to Fantastic Meetings
In a recent business event we learnt some fantastic tips to making great meetings. The event was hosted by Jim Buckell from the Groupwork Institute. …
Why More Marketers Are Turning to Audio Branding Strategies
When people think of branding, they usually think about famous logos for renowned companies. Who isn’t familiar with the Apple logo or the golden arches …
What Could Video On Hold Messages Do For Business?
The concept of video on hold messages didn’t make sense until recently. In fact, it’s still a rather unique proposition, since most people use smartphones …
