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How and Why Real Testimonials Can Be Included into Your Messages On Hold Recordings

How and Why Real Testimonials Can Be Included into Your Messages On Hold Recordings

You can use on hold messages to convey information to what’s essentially your captive audience. You can do better than just piping in music as …

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Best Platforms to Promote Your Music

Best Platforms to Promote Your Music

This guide will show you some of the best platforms out there on the internet for you to share and promote your music. The internet …

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Should Pinterest or Instagram Be Part of My Marketing Mix

Should Pinterest or Instagram Be Part of My Marketing Mix?

Social media is increasingly being recognised as an effective medium for engaging with consumers. But which social network should you choose? There are plenty of …

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Trends and Tips That Will Boost Your Australian Business Conversion Rate

Trends and Tips That Will Boost Your Australian Business Conversion Rate

Is your business getting eyeballs but not many conversions? You’re not alone. Australian companies tend to fare better than several countries regarding turning leads into …

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The Why and How of Defining Your Target Market

The Why and How of Defining Your Target Market

When you sell a product or offer a service, you first have to define your target market. Knowing the people you are selling to can …

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Be Different, Not Better

Be Different, Not Better

What makes a pair of black leather shoes better than another? Maybe you can tell by actually wearing these two pairs of shoes and comparing …

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Does Shopping Time Seem Shorter When Accompanied by Top 40 Music Compared to No Music or Classical Music

Does Shopping Time Seem Shorter When Accompanied by Top 40 Music Compared to No Music or Classical Music?

There are many reasons why retail stores, department stores and restaurants play music inside their premises. The music can keep the employees from being bored, …

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Setting the Tone for Business Success

Setting the Tone for Business Success

One of the most important goals of advertising and marketing is to communicate a brand’s personality. With the right personality, a brand can resonate with …

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