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Trends and Tips That Will Boost Your Australian Business Conversion Rate

Trends and Tips That Will Boost Your Australian Business Conversion Rate

Is your business getting eyeballs but not many conversions? You’re not alone. Australian companies tend to fare better than several countries regarding turning leads into …

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The Why and How of Defining Your Target Market

The Why and How of Defining Your Target Market

When you sell a product or offer a service, you first have to define your target market. Knowing the people you are selling to can …

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Be Different, Not Better

Be Different, Not Better

What makes a pair of black leather shoes better than another? Maybe you can tell by actually wearing these two pairs of shoes and comparing …

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Does Shopping Time Seem Shorter When Accompanied by Top 40 Music Compared to No Music or Classical Music

Does Shopping Time Seem Shorter When Accompanied by Top 40 Music Compared to No Music or Classical Music?

There are many reasons why retail stores, department stores and restaurants play music inside their premises. The music can keep the employees from being bored, …

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Setting the Tone for Business Success

Setting the Tone for Business Success

One of the most important goals of advertising and marketing is to communicate a brand’s personality. With the right personality, a brand can resonate with …

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Simply Being Talented is No Guarantee to Business Success

Simply Being Talented is No Guarantee to Business Success

Evolved Sound began its evolution with the realisation that there are more important factors to business success than mere talent. It’s often about effective promotions …

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Crafting a Profitable On Hold Message 5 Elements That Boost Business

Crafting a Profitable On Hold Message: 5 Elements That Boost Business

By now, many businesses have recognised the special opportunity available when using an “on hold” message for callers which can result to more sales and …

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How Do Genders React to Different Genres of Music Played in Your Store

How Do Genders React to Different Genres of Music Played in Your Store?

Many businesspeople have discovered the many ways in which playing music played store can improve their bottom line. Music helps attract customers to go inside …

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