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Why a Confused Mind Doesn’t Buy
Business owners and managers know that confused potential customers often don’t become customers at all. Confusion is the enemy of a sure sale, and in …
Steps to Resilience shared by Mark McKeon
We recently heard acclaimed author and high performance coach Mark McKeon present on some key Steps to Resilence. His presentation was remarkable and I’m pleased …
Surveys for Business Evolution in the Sound Industry
All businesses evolve. They either evolve or they die. By way of an example, Evolved Sound began as a new media, IT and marketing business …
A Successful Company Sells Experiences, Not Products
Ask a car lover about the tyre model they like. Will they talk about things like the chemical composition of the rubber and the price …
Defending Your Revenue Online
The world wide web has presented an excellent opportunity to reach markets globally, especially in the case of Australia and its potential reach to the …
How and Why Real Testimonials Can Be Included into Your Messages On Hold Recordings
You can use on hold messages to convey information to what’s essentially your captive audience. You can do better than just piping in music as …
Best Platforms to Promote Your Music
This guide will show you some of the best platforms out there on the internet for you to share and promote your music. The internet …
Should Pinterest or Instagram Be Part of My Marketing Mix?
Social media is increasingly being recognised as an effective medium for engaging with consumers. But which social network should you choose? There are plenty of …
