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The Secret Formula to Fantastic Meetings

The Secret Formula to Fantastic Meetings

In a recent business event we learnt some fantastic tips to making great meetings. The event was hosted by Jim Buckell from the Groupwork Institute. …

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Why More Marketers Are Turning to Audio Branding Strategies

Why More Marketers Are Turning to Audio Branding Strategies

When people think of branding, they usually think about famous logos for renowned companies. Who isn’t familiar with the Apple logo or the golden arches …

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What Could Video On Hold Messages Do For Business

What Could Video On Hold Messages Do For Business?

The concept of video on hold messages didn’t make sense until recently. In fact, it’s still a rather unique proposition, since most people use smartphones …

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Why a Confused Mind Doesn’t Buy

Why a Confused Mind Doesn’t Buy

Business owners and managers know that confused potential customers often don’t become customers at all. Confusion is the enemy of a sure sale, and in …

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Steps to Resilience shared by Mark McKeon

Steps to Resilience shared by Mark McKeon

We recently heard acclaimed author and high performance coach Mark McKeon present on some key Steps to Resilence. His presentation was remarkable and I’m pleased …

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Surveys for Business Evolution in the Sound Industry

Surveys for Business Evolution in the Sound Industry

All businesses evolve. They either evolve or they die. By way of an example, Evolved Sound began as a new media, IT and marketing business …

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A Successful Company Sells Experiences, Not Products

A Successful Company Sells Experiences, Not Products

Ask a car lover about the tyre model they like. Will they talk about things like the chemical composition of the rubber and the price …

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Defending Your Revenue Online

Defending Your Revenue Online

The world wide web has presented an excellent opportunity to reach markets globally, especially in the case of Australia and its potential reach to the …

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