It’s advisable to pour custom on hold messages into the mix when it comes to call holding for a food factory. These voice clips can be used as an effective marketing tool that attracts prospects, while also bringing conversions and sales.
This article will be looking at why custom on hold messages are the key ingredients of any successful conversion campaign.
Custom Food Manufacturing On Hold Messages Are The Secret Ingredient That Keeps Customers Banging On The Line
While on the line with a food plant, regardless of how interested you may or may not be in what they have to say — your mind will be racing about what you can do with the 5 or 10 minutes of your life that was just wasted sitting on hold. Instead, food factories could use on hold messages to make the time pass by more quickly and effectively without customers becoming annoyed by silence or generic elevator music.
Custom on hold messages are practical and cost-effective compared to other marketing tools such as billboards. So if you are working with a limited budget, this is the right way to go.
Why Should Food Factories Make Use Of On Hold Messages?
Food factories can make use of custom on hold messages for three reasons in particular:
- Improve the customer experience
Customers need to connect with your business to build a relationship with you. By connecting with them via custom on hold messages, they will feel that you are taking a personal approach to selling and making it more about their needs than yours.
- Increase conversions and sales
By encouraging potential customers to bookmark your business or incentivising them to call back again in the future, food factories can increase conversions and sales.
- Reduce the number of abandoned calls
Customers interested in your product or service will want to make sure they receive enough information before making a purchase decision. This is why you need to keep them on the line with custom on hold messages that highlight key points about your business.
As you can see, on hold messages can truly be a powerful marketing tool for food factories. But you need to ensure that the messages being used are engaging and not overly salesy to avoid turning customers – away instead of attracting prospects.
So if you’re thinking about what sort of promotional messages could be beneficial for your business, think about using something unique and genuinely insightful about your business.
Custom On Hold Messages For Food Factories – 9 Tips To Make The Most Of Your Campaign’
- Informative and Interesting Facts About Your Company
Informative and exciting facts about your business can be incorporated into the on hold system that will play between calls. This is a great way to attract customers and excitingly create brand awareness. How many tons of food is manufactured per month? What national brands stock your products? How many people do you employ?
- Provide Training About Ordering Procedures
Distributors may need to know about the ordering procedure and how it works before making a purchase. Providing training in an automated voice message will assist to bring customers back for another order.
- Offer Competitions
Using custom on hold messages with competitions is a great way to build sales while audiences are still hanging on the line. Trivia is a great way to attract a competitive spirit and make the wait more engaging.
- Create A Sense Of Urgency
Creating a sense of urgency can help encourage customers to make that purchase now instead of putting it off for another time. Let the purchasers on the line know that if they order before noon on Friday, there will be a 5% convenience discount!
- Add An Option For Feedback
Knowing what your audience thinks about your products or services is essential. This is why you should always include an option on the automated message to leave feedback.
- Promotional Messages
You can include promotional messages in your on hold marketing campaign by highlighting special offers, discounts, and other relevant information. This will not only attract prospects but keep existing customers coming back.
- Thank You Messages
When a supplier calls you back or places an order, they deserve to be rewarded for their efforts with personalised thank you messages. These may be played after the system’s promotional messages and informative facts described above have finished.
- Quizzes And Games
Customers are more likely to put up with being on hold if they are engaged in other ways. For example, you can do this by including quizzes or games that customers have to play while listening to the messages. This way, your messages will be even more effective and efficient at attracting new business.
- Include a Call to Action
Your on hold marketing should always include a clear call to action for prospects or customers. This will encourage them to take the next step and book an appointment, schedule a visit, or place their order. It also helps you message that effectiveness of such audio marketing campaigns.
Helping customers understand how they can positively use your product, service, or brand will help you increase conversions and sales. Using custom messages that are upbeat and informative about getting the most out of your brand can undoubtedly increase conversions while keeping customers on hold.
Some Important Factors to Consider for On Hold Messaging Services
If you’re looking for professional on hold messaging services, there are some things you should consider before hiring your chosen provider:
Voice talent quality
When it comes to telephone holding messages, you want to make sure the voice talent is of high quality because these are the voices that your patrons will hear on their end. These voices will be the first impression a potential customer will receive from your brand.
Copywriting
You should also make sure you choose promotional messages written in a compelling way that speaks to your customers’ needs. Writing for speech essentially means writing as you speak, completely different from writing for print.
Target audience and market research
You should also consider who your target audience is and if they are more inclined to be receptive to on hold messages before investing in the service. If you already know what type of on hold messages would benefit your customers, promote those messages instead.
There are many benefits to investing in on hold messages, whether hiring a marketing company to create these messages or writing them yourself. The main advantage is that you can increase your conversions and sales by using these messages to stand out from the competition; explain how customers can use your product/service to their advantage and stay on message.
Final Thoughts
When it comes to on hold messaging, you want to make sure you’re using messages that speak directly to your target customers. Promotional messages should inform your customers about how your product can help them and be customised for your business.
Stay on the right side of your customers with helpful, high-quality, engaging promotional messages by ensuring you don’t take a salesy approach by focusing too heavily on things that have nothing to do with what your customers want.
Instead, write messages that speak directly to your market’s needs and use high-quality written scripts for voice talent to ensure the voices sound professional and engaging while speaking over the line.
If you are interested in finding a professional solution to on hold messages, contact us today!
