Category: Marketing Strategy
Sell the Customer Journey and Not the Product
Why Customer Journey Marketing Matters More Than the Product Have you considered the success of companies like Apple, Disney, and Starbucks? When you think about ...
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Why More Marketers Are Turning to Audio Branding Strategies
When people think of branding, they usually think about famous logos for renowned companies. Who isn’t familiar with the Apple logo or the golden arches ...
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Why a Confused Mind Doesn’t Buy
Business owners and managers know that confused potential customers often don’t become customers at all. Confusion is the enemy of a sure sale, and in ...
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Steps to Resilience shared by Mark McKeon
We recently heard acclaimed author and high performance coach Mark McKeon present on some key Steps to Resilence. His presentation was remarkable and I’m pleased ...
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Surveys for Business Evolution in the Sound Industry
All businesses evolve. They either evolve or they die. By way of an example, Evolved Sound began as a new media, IT and marketing business ...
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A Successful Company Sells Experiences, Not Products
Ask a car lover about the tyre model they like. Will they talk about things like the chemical composition of the rubber and the price ...
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Defending Your Revenue Online
The world wide web has presented an excellent opportunity to reach markets globally, especially in the case of Australia and its potential reach to the ...
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Best Platforms to Promote Your Music
This guide will show you some of the best platforms out there on the internet for you to share and promote your music. The internet ...
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Should Pinterest or Instagram Be Part of My Marketing Mix?
Social media is increasingly being recognised as an effective medium for engaging with consumers. But which social network should you choose? There are plenty of ...
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Trends and Tips That Will Boost Your Australian Business Conversion Rate
Is your business getting eyeballs but not many conversions? You’re not alone. Australian companies tend to fare better than several countries regarding turning leads into ...
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