Category: Marketing Strategy

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Sonic Branding Strategies That Can Be Applied To Business

With sonic branding, you can use sound to define your brand identity and reach out to your audience. An increasing number of marketers have realised …

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Pragmatic in store marketing expectation vs reality

Pragmatic In Store Marketing: Expectation vs. Reality

It’s not mine to overestimate the hyper-competitive space in today’s marketing. However, behind every business success is an aggressive marketing strategy.  The digital landscape has …

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Your Marketing Strategy Starts and ENDS with Your Customers in Mind

Your Marketing Strategy Starts and ENDS with Your Customers in Mind

If you want your business to succeed, it follows that you need to know everything you can about your customers. They’re the ultimate boss of …

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Sell the Customer Journey and Not the Product

Sell the Customer Journey and Not the Product

Have you considered the success of companies like Apple, Disney, and Starbucks? When you think about it, the success of Apple isn’t so much about …

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Why More Marketers Are Turning to Audio Branding Strategies

Why More Marketers Are Turning to Audio Branding Strategies

When people think of branding, they usually think about famous logos for renowned companies. Who isn’t familiar with the Apple logo or the golden arches …

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Why a Confused Mind Doesn’t Buy

Why a Confused Mind Doesn’t Buy

Business owners and managers know that confused potential customers often don’t become customers at all. Confusion is the enemy of a sure sale, and in …

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Steps to Resilience shared by Mark McKeon

Steps to Resilience shared by Mark McKeon

We recently heard acclaimed author and high performance coach Mark McKeon present on some key Steps to Resilence. His presentation was remarkable and I’m pleased …

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Surveys for Business Evolution in the Sound Industry

Surveys for Business Evolution in the Sound Industry

All businesses evolve. They either evolve or they die. By way of an example, Evolved Sound began as a new media, IT and marketing business …

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A Successful Company Sells Experiences, Not Products

A Successful Company Sells Experiences, Not Products

Ask a car lover about the tyre model they like. Will they talk about things like the chemical composition of the rubber and the price …

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Defending Your Revenue Online

Defending Your Revenue Online

The world wide web has presented an excellent opportunity to reach markets globally, especially in the case of Australia and its potential reach to the …

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