Category: Marketing Strategy

With sonic branding, you can use sound to define your brand identity and reach out to your audience. An increasing number of marketers have realised …

It’s not mine to overestimate the hyper-competitive space in today’s marketing. However, behind every business success is an aggressive marketing strategy.  The digital landscape has …

If you want your business to succeed, it follows that you need to know everything you can about your customers. They’re the ultimate boss of …

Have you considered the success of companies like Apple, Disney, and Starbucks? When you think about it, the success of Apple isn’t so much about …

When people think of branding, they usually think about famous logos for renowned companies. Who isn’t familiar with the Apple logo or the golden arches …

Business owners and managers know that confused potential customers often don’t become customers at all. Confusion is the enemy of a sure sale, and in …

We recently heard acclaimed author and high performance coach Mark McKeon present on some key Steps to Resilence. His presentation was remarkable and I’m pleased …

All businesses evolve. They either evolve or they die. By way of an example, Evolved Sound began as a new media, IT and marketing business …

Ask a car lover about the tyre model they like. Will they talk about things like the chemical composition of the rubber and the price …

The world wide web has presented an excellent opportunity to reach markets globally, especially in the case of Australia and its potential reach to the …