Category: Marketing Strategy

Man talking on the telephone.

Energy Companies – The Power of Radio Style On Hold Music Playlists

In the current world of busy and rushing people, customers demand efficiency from businesses even on phone calls. Nevertheless, most energy companies need to realise ...
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Voice studio for recording an audio logo.

Audio Logos and Why They Work

Unlocking the Power of Audio Logos: Why They Work Wonders In the dynamic world of marketing and branding, companies are constantly looking for new ways ...
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Female at a her laptop about to log into MS Team Phone and load in new customised on hold messages.

How to customise On Hold Messages and On Hold Music for Microsoft Teams Phone

When using Microsoft Teams Phone you can better engage your callers and further brand your identity by customising on-hold messages and music. Whether you want ...
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Can AI Create Personable Telephone On Hold Messages

Telephone On\ Hold messages (OHMs) are recordings that play when a call recipient cannot answer the phone or when the call is placed on hold. ...
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Person playing chello at front of a luxury retail store.

Measuring ROI from your In-Store Music Program

Implementing an in store music program, also called a retail store music system, offers many benefits when you choose the right music and advertising mix. ...
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Latest In Store and by Phone Brand Loyalty Strategies

Brand loyalty is customers’ tendency to choose your brand and products over competitors regardless of their advertising and price variations. While it’s crucial for companies ...
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Two receptionists placing callers on hold

How to Measure the Value in On Hold Messages

For many firms on hold messages are an unavoidable evil. Although most customers despise hearing them, they are unavoidable for doing business. Many businesses don’t ...
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How to Create The Ultimate Shopper Experience With In-Store Marketing

If retail were a game, then data would be the player’s guide. That’s because understanding who your shoppers are and what they like to do ...
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lady-in-store-signing-up-to-loyalty-program

The Essential Guide to Proven Customer Retention Strategies

Let’s face it: customer acquisition is tough and getting tougher. There are plenty of articles out there that explain why, but suffice to say that ...
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Lady having special cream applied to her face in a medical cosmetic clinic.

Cosmetic Surgeries: How To Enhance Caller Experience

If your cosmetic surgery business is new and experiencing some growth, you might have noticed an uptick in incoming calls and not enough time to ...
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