Category: Marketing Strategy

Should Pinterest or Instagram Be Part of My Marketing Mix

Should Pinterest or Instagram Be Part of My Marketing Mix?

Social media is increasingly being recognised as an effective medium for engaging with consumers. But which social network should you choose? There are plenty of …

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Trends and Tips That Will Boost Your Australian Business Conversion Rate

Trends and Tips That Will Boost Your Australian Business Conversion Rate

Is your business getting eyeballs but not many conversions? You’re not alone. Australian companies tend to fare better than several countries regarding turning leads into …

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The Why and How of Defining Your Target Market

The Why and How of Defining Your Target Market

When you sell a product or offer a service, you first have to define your target market. Knowing the people you are selling to can …

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Be Different, Not Better

Be Different, Not Better

What makes a pair of black leather shoes better than another? Maybe you can tell by actually wearing these two pairs of shoes and comparing …

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Setting the Tone for Business Success

Setting the Tone for Business Success

One of the most important goals of advertising and marketing is to communicate a brand’s personality. With the right personality, a brand can resonate with …

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Simply Being Talented is No Guarantee to Business Success

Simply Being Talented is No Guarantee to Business Success

Evolved Sound began its evolution with the realisation that there are more important factors to business success than mere talent. It’s often about effective promotions …

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Latest Marketing Tips by Rob Ward from Quad Lock

Latest Marketing Tips by Rob Ward from Quad Lock

The Internet is full of online marketing tips from self-appointed experts, but if you want some really helpful advice get it from someone with a …

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Narrow Your Niche and Focus on Your Target for Amazing Results

Narrow Your Niche and Focus on Your Target for Amazing Results

Whether you’re building an e-commerce empire, monetising your blog, or trying to promote your brick and mortar shop online, there is always this temptation to …

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Top Tips on Presenting Like a Superstar By Julie-Anne Black

Top Tips on Presenting Like a Superstar By Julie-Anne Black

Presenting to a bunch of people is not always easy. In fact, for many, it can be quite stressful and intimidating. But according to Julie-Anne …

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The Power of Positive Selling Points

The Power of Positive Selling Points

As a business owner, the first thing you need to think about is how to differentiate yourself from your competitors. Not doing so will really …

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