It’s often been mentioned rather too frequently that it’s even become a cliché: Music is the way to the soul. Pregnant women listen to music to aid in their child’s creative development; we listen to music to calm ourselves and block out the noise from the streets; and radio stations start playing holiday music once December rolls in to put us in the mood for the coming holidays.
Music is a therapeutic element that reaches out to anyone on an emotional, psychological, or physical level. So there’s no wonder that we even automatically hum, sing or dance along to a tune that we like. For store owners and enterprises, there’s nothing more effective a sales strategy – besides a big SALE display on your window – than the right kind of music to entice your customers.
What is it with music?
Music as a marketing strategy is one of the most affordable forms of promotion you can have for your business. First, there’s the fact that we all are wired to music, whether or not we have the voice for it. Singers or not, our ears are attuned to any form of tune with a rhythm and melody. Music is the beautiful kind of noise and it’s a powerful attraction that businesses capitalize on. You draw your customers to your store with a music that stands out amidst the noise – or the silence – of a mall or a business complex.
Two, music can carry a message that you can use to relate your product or brand with. It could be your spokesperson or the main attraction or thing that your customers can identify your store or enterprise with.
And then there’s the artist. Music reality shows like American Idol have made superstars out of formerly ordinary individuals and they’ve gained enough following and support that playing their song is enough to lure a fan or two to your store.
Keeping your clients engaged with music
Using music to engage your clients, customers or patrons is not a simple random action. It requires careful thought and consideration, much like working out a marketing plan. Consider these two things:
- Know your brand and market and pick the right tune. If your business caters to a specific group or sector, then it pays to consider their likes and interests and set out a scene in your store that will make them comfortable – and that includes your choice of music. It seems a bad choice to pick out loud rock music in a coffee shop where people come to chill and relax.
- Choose a trademark music. For some people, one reason for patronizing a store is because of the playlist. You can use this trademark music to create a good lasting impression to your first-time customers or clients and entice them to come back again. Find a music that can become your signature tune and which you can use to create a mental link on your customers so that when they hear the tune, they are easily reminded of you.
