Do you know that your business could actually benefit with the use of a voice over? In this era, marketing is no longer just reserved to traditional forms of advertising. Business entities have successfully diverted their marketing efforts to alternative platforms such as social media sites and on hold messages. How can you possibly make full use of your messages on hold and still get to keep your customers lining up for your products and services?
Be Timely with the Season
Business often confuse this as being too caught up during holidays. Observing the holidays is essential to keep your business in the trend, however, diverting to what your business represents is not recommended. For example, if you are holding an annual sale as you would normally do during special seasons, you could mention this in your voiceover. Why should you always observe the season? People are often influenced to buy depending on the season. When it’s the start of the school year, parents often take their kids to buy school supplies. When summer starts, people would often hit the shopping malls to buy fashion clothes fit for the season. As you can see, you could make use of the season to influence your customers to buy from you. Have the right recoding that gels your business and the season together. This will help them be inclined to buy from your business all year round.
Get Up Close and Personal With Customers
Why are your customers calling you? Every call is a clamour for attention. It would be easier to impress your callers with your voice over if you know what they need and want. Take the time to get to know them personally by conducting market study based on the calls you receive in your business. Do most of your callers call to complain about something or are they calling to ask about certain products or services? Based on the data, you can now decide whether to entertain them with on hold messages talking about promotions or simply to calm callers with soothing music.
Break Boundaries with Ideas
Just like the season, people’s preferences could easily change with the passing of time. Although sticking to a certain idea may work for a while, it’s not an assurance that it will always work. Do not just limit yourself to certain traditional recordings. The idea is for you to keep your audience from getting bored. What types of recordings could help you keep your mind of worries? Brainstorm this with your team and see what ideas will pop up.
Consult a Professional
Once you have decided what type of material should be used for your voice over messages, why not consider hiring a professional to record this for you? Your voice over is an essential part of your business since more than half of callers are usually put on hold. Imagine how these people would feel if they had to listen to undesirable music or an unappealing voice recording. There are now businesses that offer these types of services online. Check out their reviews to compare rates and quality of work.
