Category: In Store Music

Acoustic zone mapping floor plan diagram for a retail showroom showing multi-zone speaker placement and decibel levels

Acoustic Zone Mapping: Improve the Retail Customer Experience

When a customer walks into a multi-department store, automotive showroom, or large-format medical clinic, their sensory experience changes as they move between spaces. The acoustic ...
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High-contrast image of a professional placing a ‘Licensed for Public Performance’ compliance sticker onto a glass storefront window.

The Spotify Trap: Why Your Store Music is a Legal Liability

If you’re running a multi-site retail group, a busy medical clinic, or a high-end showroom in Australia, you’ve likely been tempted to just plug a ...
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Audio engineer adjusting sound mixer for consistent and professional brand audio quality

The Ultimate Audio Experience Audit: 5 Gaps Costing You Customers

The Ultimate Audio Experience Audit: 5 Sound-Related Gaps Costing You Customers What if we told you that the silence, music, or recorded voice your customer ...
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Voice studio for recording an audio logo.

Audio Logos and Why They Work

Unlocking the Power of Audio Logos: Why They Work Wonders In the dynamic world of marketing and branding, companies are constantly looking for new ways ...
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Person playing chello at front of a luxury retail store.

Measuring ROI from your In Store Music Program

Implementing an in store music program, also called a retail store music system, offers many benefits when you choose the right music and advertising mix. ...
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Busy city shopping strip at night with illuminated storefronts, neon signs, and shoppers walking along the sidewalk

How to Create The Ultimate Shopper Experience With In-Store Marketing

If retail were a game, then data would be the player’s guide. That’s because understanding who your shoppers are and what they like to do ...
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Hand sifting through some vinyl records.

Top 7 Tips for Choosing the Greatest Background Music for Your Store

If you are a store owner, one of your main goals is to increase the profits for your company. This can be tough, especially in ...
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Front of a modern, inviting store with a ‘Come In’ sign.

Over 10 Untapped In-Store Marketing Strategies for Retailers

Time is up for easy sales. Those days are long gone. Today’s consumers are easily distracted. Not just by the quality of products, but also ...
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Audio marketing speakers

There’s More to Omnichannel Marketing than Updating your On Hold Messages & Social Media

How to Improve Business Performance and Sales With an Audio Marketing Strategy To get the most out of your audio or telecommunication marketing strategy, today’s ...
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Defending Your Revenue Online

Protect Music Revenue Online: Copyright and Piracy

The world wide web has presented an excellent opportunity to reach markets globally, especially in the case of Australia and its potential reach to the ...
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