Did you know that you can keep your customers on the line simply by hiring the right voice artist for your on-hold messages? Just as you choose the most pleasant receptionist or salesperson that you can find to welcome your customers to your store or building for a good first impression, you need the right voice to do that for your callers.
Whether it’s your messages on hold or your radio commercial, you need to make your customers feel like you care about them. Don’t underestimate the effects of your audio production because it is just as moving as your visual programs. What you need is to effectively create an image in the minds of your customers using the right voice that can evoke the emotions that will convince your customers to buy from you.
However, you only have a critical few seconds to make sure that your customers won’t put their phone down when they first hear your message. If you fail to catch your listener’s attention, it means that you lost another potential customer. But a professional voice artist with a voice that suits your brand might be able to develop just the right impression among your prospects.
Voice artists are trained in their field. They know how to use the right tone and inflection in their voice to communicate your message to your customers correctly. If paired with the right script for your message, this can successfully form an attractive visual image for your customers.
You would understand the importance of using the right voice in your audio productions if you know how it is used. A gymnasium or sport retail chain needs an energetic and upbeat voice in their message on hold to reflect its image of being active. A soothing voice with a gentle tone suits the messages on hold for a medical centre.
If you still need further proof before investing in professional voice over artists, you might want to look at the following benefits that they can give you:
- They can give life to your script. Voice over talents can convey the message of your script effectively to the listeners. They know how to interpret it correctly in a way that makes it colourful. They were trained to use the right pitch, volume, and tone while voicing the script to make it lively.
- They can boost the morale of your production. Even a good video commercial would not be maximised if it doesn’t have an excellent voice over quality. It wouldn’t be as interesting to the audience if it isn’t accompanied with a professional voice over, which could mean that your potential customers may not watch the full video. On the other hand, they tend to be curious as to how the clip ends if it is narrated by someone with an interesting and highly engaging voice.
- They can attract the interests of the customers. Good voice-over artists can do a lot more than just deliver the message. They also know how to build and nurture the interest of the audience.
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