There are many tools you can use to improve your business. In store music is one such useful tool. However, before turning on your compiled playlist, there are a few important things to consider when using in store music for business.
Three Points to Consider Before Using In Store Music
- Determine the need – First of all, ask yourself why you want music in your business. Will it add value to your business? Do you need help with improving sales and boosting staff morale? Is your store lacking in ambiance or puts off customers? If you answered yes to one or all three of these questions, then you do need in store music.
- Legalities – All businesses within Australia and many parts of the world need to pay special licenses in order to legally play commercially released music in their store. This is calculated against the size the floor space and type of business. For example, there are two organisations in Australia that license music to the public: the Australasian Performing Right Association (APRA), and the Phonographic Performance Company of Australia (PPCA). Such fees would can to be paid direct by the business or by company the supplying the in store music system.
- Getting professional help – When you need to obtain a license, you may also have to look into consulting a lawyer who has specific experience in negotiating licenses. Lawyers who specialise in this area can ensure your business is compliant and isn’t paying more than it has to in this area.
Benefits of Using In Store Music
- Helps build your brand – Whether your business is retail or not, if you choose the right kind of music that fits into your business, your customers would learn to associate the music with the products you sell or the services you offer. Music can also help you stand out from your competitors.
- Keeps customers comfortable – Can you imagine walking into a department store where you’re greeted by silence? It’s boring and not very conducive to shopping at all. In store music can set the tone for a pleasant customer experience by putting customers in a very positive, relaxed, and comfortable mood that’s influential enough to make them purchase a product or avail your services.
- Makes employees and staff happy – Keeping your staff happy is crucial to their productivity and the satisfaction of customers as well. Playing the right in store music can make them alert, dispel boredom, and put them in an overall positive mood.
Taking into account the benefits and points of consideration in using in store music, you should now be able to make a clearer decision for your business.
