Many business establishments receive countless phone calls every day from their customers. However, these clients usually hang up in seconds when they are put on hold. Wouldn’t it make sense if your clients on hold can hear an on hold message that they actually want to listen to?
Reaching their target market is the primary aim of every company’s advertisement efforts. Although the internet has been dubbed as the ultimate advertisement tool of the 21st century, we cannot take for granted the advertising wonders of the good old telephone. Why don’t you utilise the on hold time during phone calls by using on hold messages, music or advertisements that will surely keep your clients on line while waiting for your company’s representative to answer. This is a very efficient advertisement technique since you are 100% sure that the caller is hearing the message as long as your client is on the line.
Customised on hold messages and music suited for your business’ needs
Whether you are selling furniture or handbags, there is a perfect customised on hold message and music arrangement that will work for your phone system. Choose among the playlist of music and provide the information you want to include in the voice over. The voice over will be mixed with your chosen music and the recording will be sent to you online.
If dealing with a professional on hold message company, the total service should include:
- Message Scripting – the writing of your messages.
- Voice Selection from experienced and talented voice artists.
- Music Selection from an extensive library.
- Digital Recording, Mixing and Mastering to broadcast standards.
The final recording can be loaded into a digital on hold system and connect to your phone system to run as a dedicated machine.
No additional fees for on hold music
If you are worried about having to pay additional fees to regulating bodies on audio works such as PPCA (Phonographic Performance Company of Australia) and APRA (Australasian Performing Right Association), then worry no more. Evolved Sound cover the licensed usage of these music compositions for telephone on hold recordings and on hold voice over IP (VoIP) messages.
Compatible with various phone systems
The recorded on hold message and music is definitely compatible with any phone system as long as it has the ability to put callers on hold or has an audio device such as a CD player or radio. In fact, you can still use the on hold system even if you choose to upgrade your phone system later on. Depending on your phone system’s capability, you may opt to use different on hold messages for different calls or for different departments of your company.
Updating on hold messages
You may opt to update your on hold messages a few times per year so that clients will not get tired of hearing the same messages over and over again. Plus, this gives you the chance to advertise any new service or product that your business is currently offering.
By implementing just a few of these proven marketing strategies, you will surely keep your clients on line.
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