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Very Polished Voice Overs Aren’t Always the Best Choice
Having a great script is often a requirement for your marketing efforts, but the written word isn’t really the focus here. What you need to ...
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The Downside of Streaming Your Retail Background Music
For a retail store, it’s all about providing the right shopping experience for your customers. Everything outside your store is meant to draw customers in, ...
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Are Your On Hold Callers Captive or Volatile?
One of the worst things you can do is not placing any thought towards the angle that your on hold messages take. By doing this, ...
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Why a Consistent Message is Essential in Business
For a lot of people, inconsistency can be very upsetting. For example, in team sports like basketball and football you’d expect people in the same ...
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Why Your Business Needs to Be More Than Normal to Survive
As a marketing manager or a small business owner, one of the first things you need to recognize is the importance of being different. Being ...
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How to Write an Effective IVR Script
IVR stands for interactive voice response, and it’s the first thing that people hear when they call a company. The IVR’s function is to ...
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Message on Hold Updates: Prepare for the Holidays
With the holidays coming up soon enough, it will be time for increasing number of customers to call various companies in order to inquire about ...
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How to Write an Effective In Store Advertising Script
Background music is important in setting the right ambiance for a physical or a virtual store. This is also used in customer service where a ...
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