With the holidays coming up soon enough, it will be time for increasing number of customers to call various companies in order to inquire about their products and services, and most likely also proceed to order such products or solicit their services. Given the massive numbers of eager, excited customers calling, it’s probably to be expected that a portion of the callers will have to be put on hold. And when customers are on hold, they tend to become bored, tired, and impatient. That is why it is very important to make such on hold programs entertaining and engaging in order to keep customers there, make them happy, and make them stay on the line until they can be entertained.
Proper Introduction
There are many ways to prepare for holiday on hold programs. There are several components to a hold message and it’s important that some of these components should have the holiday cheer in them. First is the introductory message. As with most on hold programs, it greets the customers and then provides information about the company, such as their background, what they provide customers with, work hours, and contact details.
The Voice Matters
It’s important to commission a voice artist to record your onhold with a special voice to suit your business profile and target caller. The voice talent should have a voice that is pleasing to the ears and not irritating. This voice talent can then be entrusted to record the second component of the holiday on hold message. These are the special offers and promotions that your company has for the holidays. No holiday is complete without such special offers and promotions. These are a must in order to draw customers in. And when the customers are on hold, this is a great chance to advertise such offers and promotions.
Choosing Your Background Music
The background music throughout the on hold program is very important. The music plays in the background when there are messages to be delivered to the customer, and then it’s the primary component which is head underneath and in between each message. It’s important that the music should be cheerful and festive, reflecting the holiday spirit, and as such it should be chosen well. Dreary, boring music has a high chance of annoying the customers and making them drop the call. Festive, joyful music keeps the customers on and may even induce them to sing along. That way, when they are finally entertained, you now have a happy customer to talk with.
Finally, the on hold program must reflect the spirit of the holidays all throughout. This means that the program should be updated at all times. Expired promos and ongoing summer specials have no place during the holidays. Remember, by preparing on hold programs for the holidays, it may even be your company that pulls the customer into the spirit of the holidays.