Why Your Business Needs to Be More Than Normal to Survive

Why Your Business Needs to Be More Than Normal to Survive

As a marketing manager or a small business owner, one of the first things you need to recognize is the importance of being different. Being like everybody else is by definition to be average and mediocre. For your business to thrive, you have to excel, which means you need to go beyond the norm. Disrupt yourself, your people, and your organisation.

“Disrupt” Yourself

As a leader, your first responsibility is to be a good example of what others should do. You need to hold yourself accountable for your actions, so that you can be more effective in holding your people accountable for their actions as well.

You also need to be more reflective about yourself. Try to discover your own special talents, and strive to enhance them every single day. Doing this can teach you how to discover and enhance the talents of your employees or subordinates.

Motivate Others to Change and Improve

There are basically three types of employees:

  1. Those who fear and resist change. These are the people who make poor decisions in their lives and then blame other people for their situation. When you bring some sort of disruption to their lives, they’ll have two choices. Either they can’t stand the change and leave, or they become more open to change.
  2. Those who fear change, but will agree to it when they recognise the benefits. By mentoring this type of people, you may be able to transform them into leaders who value and seek changes.
  3. Those who have the potential to become great leaders. These are the ones who are responsible and accountable, and who make calculated decisions. They don’t just welcome change, but they create change. As a leader, your job is to nurture them and to encourage them so that they can become leaders themselves.

Also, don’t forget the power of appreciation as a way to enhance the performance of your employees. Simply put, people like feeling valued. So, take time to ask them how they’re doing and actually listen to what they have to say.

To Serve Others is to Meet Your Own Needs

So why take the effort to mentor your people and create change? It’s simple really. To help them is to help yourself. Don’t forget that all their efforts affect your business as a whole. When they do great, you reap the rewards as well. When they don’t perform to the level that they’re capable of, your business gets affected too.

It’s the same thing when you deal with customers. After all, your business (whether you provide products or services) is to make the lives of your customers easier and better. When you succeed in this aspect, they remain your customers and they may even convince their friends to be your customers. Everybody wins.

In business, being normal and staying normal eventually leads to failure. The business world is a Darwinian environment, and circumstances and situations change all the time. You need to learn how to adapt simply because all your other competitors are trying to do the same. Business is a race and you can’t afford to stand still. You have to run in order to keep up, and to be the best you have to be the fastest and strongest. In other words, you have to be the first to incorporate change. Resisting change means losing opportunities to succeed.

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