Many shop owners know the value of playing music within their premises. They often attract customers to come in, offer a welcoming atmosphere, and will even keep your employees from getting bored.
But often some store owners simply just play a local radio station in their shop. While this style does have its advantages—it’s simple and there’s no decision-making involved—the disadvantages are numerous.
What’s Wrong with Playing a Local Radio Station?
It all boils down to the lack of control. You don’t have any say as to what songs are played, and songs that your customers don’t like will simply turn them off from your store. If your market are older people then modern hip-hop music may annoy them. Younger customers may also be annoyed by your preference for country music.
Then there are the radio ads to consider. Too many ads can be very annoying for customers. And what really adds insult to injury is that the ads may be promoting your competitors! There will be ads for items you don’t carry or services you don’t offer and worse, your competitors may be offering them! You’re subliminally suggesting to your customers that your shop doesn’t have what they want or need.
The Solution
So what should be done instead? Evolved Radio by Evolved Sound is an example of an effective solution, as it solved all the aspects of the problem effectively.
Instead of having a random DJ pick the songs, you can pick the playlist yourself. You can then decide the songs your customers will listen to and this can help define your shop and your brand. If you want to project some sort of personality for your shop, then your preference of music can help decide this.
But the experts at Evolved Sound can also help determine the playlist for you. They can handpick the best songs and sequences which will appeal the most to your potential customers. This also saves you a lot of time and effort in picking the songs. Such experts can also make sure that there is a wide variety of songs so that the same songs don’t get played again and again.
In addition, just like the radio station you can run commercials, but this time the ads are your own. For example, you can advertise and promote specials you are currently offering in store .If you sell a wide variety of items and brands, you can even have many different ads focusing on promoting each item.
With Evolved Radio, the ads can be made produced quickly and professionally, because they already have the male and female voice talent in their team, along with all the necessary recording equipment. They can even help with the scripting of the commercials, so that they sound fantastic. Each commercial can run after a couple of songs, so there’s a good mix of music and ads.
With Evolved Radio, you’re no longer at the mercy of some random radio station’s playlist and ads. Now, you have complete control over what your customers hear when they are inside your store. It’s your store after all.
