|
At Evolved Sound we continually undertake research related to the on hold industry. This helps us and your business understand the key benefits of playing professional messages on hold.
Customised On-Hold advertising is one of the most affordable and efficient targeted marketing tools available today. Every customer contact is highly pre-qualified, because the customer has initiated the contact.
Just remember...
-
It's advertising. It's got impact.
-
It's a sales opportunity that no business can afford to ignore!
-
It's no less important than your other advertising areas.
-
It's your image on the line!
-
You only get one chance to make a good first impression!
-
Costs spent on your telephone on hold system are fully tax deductible.
Here are the facts...
|
Consumer research reports an estimated... |
-
70% of business callers are put on hold.
-
60% of business callers that are placed on hold HANG-UP.
-
30% of these callers DON'T CALL BACK!
-
88% of your business callers prefer professionally produced and personalised on hold messages and will actually listen to what your message has to say.
-
16% of business callers made purchases based on the on hold messages they were listening to.
-
94% of the average marketing / advertising budget is spent getting people to call a business, however only 6% of that budget is spent on on-hold marketing. They call your because of your campaign, then end up hanging up if left to silence.
|
|
A national study published by leading telecommunications associations conclude... |
-
Callers with SILENCE-ON-HOLD will abandon their calls in less than 60 seconds, and 90% hang-up within 40 seconds.
-
Callers with MUSIC-ON-HOLD will stay on the line 30 seconds longer than silence.
-
Callers with INFORMATION-ON-HOLD will stay on the line for up to 3 minutes longer.
|
|
Even more telephone on hold facts... |
-
OfficeTeam Survey - "The average executive spends 17 minutes per day on-hold".
-
CNN Survey - "Without music or messages, 60% of those on-hold will hang up and 30% won't call back".
-
Cellular Marketing Magazine - "Over 85% of callers prefer on-hold messages over silence".
|
* Data sourced from consumer research reports, telecommunications association studies & industry publications.
|
