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Australian consumer research reports an
estimated; |
- 70%
of business callers are put on
hold.
- 60%
of business callers
that are placed on hold hang-up.
- 30% of these callers don't call
back!
- 88% of your business callers prefer professionally
produced and personalised
on hold messages and will actually listen to what your
message has to say.
- 16% of business callers made purchases based on the
on hold messages they
were listening to.
- 94% of the average marketing / advertising budget is
spent getting people
to call a business, however only 6% of that budget is spent
on on-hold marketing. They call your because of your campaign, then end up
hanging up if left to silence!
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A national study published by leading telecommunications
associations conclude; |
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Callers with SILENCE-ON-HOLD will abandon
their calls in less than one minute,
90% hang-up within 40
seconds.
-
Callers with MUSIC-ON-HOLD will stay on the line 30 seconds
longer
than silence.
-
Callers with INFORMATION-ON-HOLD will stay on the line for up to
3 minutes longer
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| Even
more telephone on hold facts; |
-
OfficeTeam Survey
"The average executive spends
17 minutes per day on-hold".
-
CNN Survey
"Without music or messages, 60% of
those on-hold will hang up and
30% won't call back"
-
Cellular Marketing Magazine -
"Over 85% of
callers prefer on-hold messages over silence"
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