Evolved Sound Australia - Messages On Hold, Music On Hold, OnHold, Voice Overs, Audio Services for Australia and International sound production.
 
Facts


At
Evolved Sound we continually undertake research to help us and your business understand the key benefits of playing professional messages on hold to your valued callers.

Customised On-Hold advertising is the most affordable and efficient targeted marketing tool available today. Every customer contact is highly pre-qualified because the customer has initiated the contact. 

Just remember...

  • It's advertising. It's got impact.
  • It's a sales opportunity that no business can afford to ignore!
  • It's no less important than your other advertising areas.
  • It's your image on the line!
  • You only get one chance to make a good first impression!
  • Costs spent on your telephone on hold system are fully tax deductible.

Here are the facts...

Australian consumer research reports an estimated;
  • 70% of business callers are put on hold.
  • 60% of business callers that are placed on hold hang-up.
  • 30% of these callers don't call back!
  • 88% of your business callers prefer professionally produced and personalised on hold messages and will actually listen to what your message has to say.
  • 16% of business callers made purchases based on the on hold messages they were listening to.
  • 94% of the average marketing / advertising budget is spent getting people to call a business, however only 6% of that budget is spent on on-hold marketing. They call your because of your campaign, then end up hanging up if left to silence!
A national study published by leading telecommunications associations conclude;
  • Callers with SILENCE-ON-HOLD will abandon their calls in less than one minute, 90% hang-up within 40 seconds.
  • Callers with MUSIC-ON-HOLD will stay on the line 30 seconds longer than silence.
  • Callers with INFORMATION-ON-HOLD will stay on the line for up to 3 minutes longer
Even more telephone on hold facts;
  • OfficeTeam Survey ­ "The average executive spends 17 minutes per day on-hold".
  • CNN Survey ­ "Without music or messages, 60% of those on-hold will hang up and 30% won't call back"
  • Cellular Marketing Magazine  - "Over 85% of callers prefer on-hold messages over silence"

 

 

   Evolved Sound is a division of Multimedia Entertainment

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