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At Evolved Sound we continually undertake research related to the on hold industry. This helps us and your business understand the key benefits of playing professional messages on hold.
Customised On-Hold advertising is one of the most affordable and efficient targeted marketing tools available today. Every customer contact is highly pre-qualified, because the customer has initiated the contact.
Just remember...
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It's advertising. It's got impact.
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It's a sales opportunity that no business can afford to ignore!
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It's no less important than your other advertising areas.
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It's your image on the line!
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You only get one chance to make a good first impression!
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Costs spent on your telephone on hold system are fully tax deductible.
Here are the facts...
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Consumer research reports an estimated... |
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70% of business callers are put on hold.
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60% of business callers that are placed on hold HANG-UP.
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30% of these callers DON'T CALL BACK!
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88% of your business callers prefer professionally produced and personalised on hold messages and will actually listen to what your message has to say.
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16% of business callers made purchases based on the on hold messages they were listening to.
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94% of the average marketing / advertising budget is spent getting people to call a business, however only 6% of that budget is spent on on-hold marketing. They call your because of your campaign, then end up hanging up if left to silence.
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A national study published by leading telecommunications associations conclude... |
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Callers with SILENCE-ON-HOLD will abandon their calls in less than 60 seconds, and 90% hang-up within 40 seconds.
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Callers with MUSIC-ON-HOLD will stay on the line 30 seconds longer than silence.
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Callers with INFORMATION-ON-HOLD will stay on the line for up to 3 minutes longer.
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Even more telephone on hold facts... |
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OfficeTeam Survey - "The average executive spends 17 minutes per day on-hold".
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CNN Survey - "Without music or messages, 60% of those on-hold will hang up and 30% won't call back".
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Cellular Marketing Magazine - "Over 85% of callers prefer on-hold messages over silence".
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* Data sourced from consumer research reports, telecommunications association studies & industry publications.
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