How to Write an Effective In Store Advertising Script

How to Write an Effective In Store Advertising Script

Background music is important in setting the right ambiance for a physical or a virtual store. This is also used in customer service where a business often receives distress calls. Music is one of the most commonly used because each note has the power to influence the current emotional state of a person. Just as the music is important, so is the in store advertising script that can often go along with it. This can either elicit a good or bad response depending on how well this has been written, read and recorded. Curious as to how you too can have an effective in store advertising script? Here are some tips that will help you get started.

Have an Attention Grabbing Line Opener

Ever wondered why first impressions last? When using audible stimulating advertisements, the first seven seconds of contact with listeners is crucial. Why? This will either gain you their attention or dismissal. The moment you are able to catch their attention, they would be willing to listen to what you will have to say for the rest of the advertisement. With this said, what could probably grab their interest? Piquing the interest of your customers can easily be achieved with a simple intriguing question. This could also be done with the use of new information such as one that has to do with a current event or promotion which is running.

Think Ahead of Your Customers

Once you have their attention, the next thing that you have to do is keep them interested. After throwing them some kind of information, they would naturally be asking more questions. Think of the possible questions that could be running through their minds when they first hear your opener. From there, you can expound and elaborate some more, answering one possible question after the other. Think as if you were the customer. What information would you want to know about the products or services being advertised over the phone or the store’s sound system?

Study the Behaviour of Customers

Since you have your own market, you have to study what will work best for your business. Are your customers somewhat laidback and want to spend a lazy afternoon listening to cool music? Are they busy and want to have a no-fluff introduction of products or services being advertised? Products or services exist because these were intended to solve a problem. People who use these fit into a certain demographic. From this information, you can now tailor fit your in store advertising script according to their wants or needs.

Have a Call to Action Ender

Once you have laid down the information regarding your current promotions, end your in store advertisement that makes them want to know more. There are a number of ways for you to do this. One of these is by inviting them to visit your official website or social media pages. Get them to participate in online discussions. Alternatively, you can also invite them into your store and try out free samples being given on a limited time. Always end the advertisement by making them want to come into your store or do business with you further if these were already existing customers.

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