The practice of creating on hold music has alleviated many of the awkward and silent pauses on telephone transactions. Many businesses and sometimes even residential or personal phones make use of this service. However, some customers are unsure on how often on hold music should be updated. While there is really no clear-cut rule on when these on hold music arrangements should be updated, here are some helpful suggestions:
Changes on purpose of your on hold music
A need for changing or updating your current on hold music is apparent if the main purpose for the said music is already obsolete. For example, your former music features a jingle for a new product or service that your company is launching. After the product launch or if a new product needs to be introduced, it should be updated too. This reflects the importance of ensuring that your music on hold list is current and always updated in line with all of your marketing endeavours.
A new clientele or changing demographics of target group
Music choice varies among age groups and other differences in the demographics of your on hold music recipients. If your purpose is to appeal to the taste of these callers on hold, then you should consider choosing songs and other background music lists that fit your target demographics. The on hold music could be a subtle yet powerful advertising tool that you can tap into. You can make the background notes as your advertising prospect that should capture the attention of your callers and not simply provide a distraction as they wait for the person on the other line to come through.
Do not worry about sounds wearing out
Sometimes, people worry about changing the on hold music because of a false belief that such recorded music will wear out or decrease in quality over time. If this is your concern, this should not worry you because these music and recordings are played through a small microchip. Hence, your music will sound exactly as crisp and clear as the first time that you played it.
Go with the current trends and in season music
Many customers who avail of music on hold services are keen music lovers who wish to go with the newest and most popular music today. You can change your music on hold to reflect this music sense and play out the latest in the music scene. Another popular reason for customising the music is to keep up with the current holiday for the current season. Christmas song backgrounds are popular choices and many customers update their songs to fit these themes as they arrive.
The good thing about updating the on hold music is that you can customise it without a really apparent reason. Sometimes customers of on hold music services just want to change the music on a whim. Hence, you can update those music or song pieces in order to fit your current state or mood.
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