Category: Marketing Strategy

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Measuring ROI from your In-Store Music Program

Implementing an in store music program, also called a retail store music system, offers many benefits when you choose the right music and advertising mix. ...
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Latest In Store and by Phone Brand Loyalty Strategies

Brand loyalty is customers’ tendency to choose your brand and products over competitors regardless of their advertising and price variations. While it’s crucial for companies ...
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How to Measure the Value in On Hold Messages

For many firms on hold messages are an unavoidable evil. Although most customers despise hearing them, they are unavoidable for doing business. Many businesses don’t ...
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How to Create The Ultimate Shopper Experience With In-Store Marketing

If retail were a game, then data would be the player’s guide. That’s because understanding who your shoppers are and what they like to do ...
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The Essential Guide to Proven Customer Retention Strategies

Let’s face it: customer acquisition is tough and getting tougher. There are plenty of articles out there that explain why, but suffice to say that ...
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Cosmetic Surgeries: How To Enhance Caller Experience

If your cosmetic surgery business is new and experiencing some growth, you might have noticed an uptick in incoming calls and not enough time to ...
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Over 10 Untapped In-Store Marketing Strategies for Retailers

Time is up for easy sales. Those days are long gone. Today’s consumers are easily distracted. Not just by the quality of products, but also ...
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There’s More to Omnichannel Marketing than Updating your On Hold Messages & Social Media

When done right, customised audio marketing is an extremely effective way to maximise your customer communication and get better results in all aspects of your ...
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Little-Known Customer Service Strategies to Satisfy Your Clients

Working in any customer service role requires patience, time, and commitment to ensuring your customer’s needs are met. That being said, if your company only ...
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Growing your Marketing using Analytics and AI

Analytics and AI represent immense opportunities for marketing departments.  Dozens of brands have tapped into these trends to curve aggressive marketing strategies. Heading into the ...
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