Category: Customer Service



4 in 5 People Don’t Want to Call a Business That Only Has a Mobile Number

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Numerous studies have been conducted over the years to answer one of the most crucial questions in business: What makes people choose one company over another? Of course, there’s a long list of factors that influence their decision. However, one curious fact was uncovered by Servcorp & Roy Morgan research. They found that about 4 […] Continue Reading →


Why a Confused Mind Doesn’t Buy

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Business owners and managers know that confused potential customers often don’t become customers at all. Confusion is the enemy of a sure sale, and in fact the main challenge of ensuring a sale is to dispel all confusion. Buyers want to be sure. They want to be certain that they’ve made the right choice regarding […] Continue Reading →


Steps to Resilience shared by Mark McKeon

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We recently heard acclaimed author and high performance coach Mark McKeon present on some key Steps to Resilence. His presentation was remarkable and I’m pleased to share some of the keypoints that I learnt. Having stress in your life isn’t really the problem. The true problem is when you don’t take the time and opportunity […] Continue Reading →


Surveys for Business Evolution in the Sound Industry

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All businesses evolve. They either evolve or they die. By way of an example, Evolved Sound began as a new media, IT and marketing business in 1998. It wasn’t until the potential of new digital audio technologies became clear, coupled with an unprecedented rapid growth, that the company established itself at the forefront of specialty sound services. […] Continue Reading →


Setting the Tone for Business Success

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One of the most important goals of advertising and marketing is to communicate a brand’s personality. With the right personality, a brand can resonate with its consumer base more successfully. A brand can be seen as youthful, athletic, exclusive, trustworthy, competent, or sincere. You set your brand’s personality in many different ways and through various […] Continue Reading →



Customer Support: Always Focus on the Caller

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One of the most common mistakes customer service staff make is neglecting the feelings of the caller and not being truly in the moment. The Customer’s POV When a customer calls customer support it means they have a problem with your product/service. Maybe they tried to solve the problem themself, and perhaps they asked others […] Continue Reading →