This guide will show you some of the best platforms out there on the internet for you to share and promote your music. The internet has massively changed the music industry and anyone who makes music is now able to get their work out there to be shared and listened to.
Here is our guide to some of the best platforms for you to upload your music on to, to be shared.
YouTube
Video sharing is one of the most popular ways to share music, even with independent artists. All rising talents and independent artists should take the time to create professionally created videos that best show off their talents. One of the worst things you could do is showcase your music video that has been filmed in poor quality – both in terms of the video and audio. To produce a creatively engaging video you need to have the right equipment to keep your audience engaged.
Mailing List
An amazing way to reach your fans and audience is via email – this way you can make sure that they are getting your music sent straight to their inbox which makes it much easier for them to access. Unless they are massive fans of yours they probably won’t remember when you release your new music, so this way it makes sure that those who are interested will tune in to listen and perhaps even share it along with others. A good way to keep in touch with your audience in this way is to create a monthly newsletter of some sort, that way they know when to expect to hear from you to find out about what you have been up to and whether you have got anything new for them to listen to.
SoundCloud
SoundCloud is one of the world’s most popular platforms for distributing music and audio. SoundCloud receives a whopping 175 million monthly visitors which is invaluable to rising talent. SoundCloud certainly isn’t a site that you can miss out on using, especially as it has great features for sharing your music with other people.
Both independent, rising talents and major established artists embrace SoundCloud to share and promote their music. The website has a newsfeed style homepage and great communities that you are able to form by using their groups.
Blog
At the moment blogging is becoming very popular and there is very good reason for this. By having a blog you will not only be able to showcase your music and allow it to be shared, but you will also be able to give your audience a look into your life. With a blog, your options are endless. You are able to create lyric files, personal entries so that your audience can get to know you personally as well as the creating process and even put on reviews of your latest music. Blogs are too much of a big resource to miss out on and if you need help in creating some top notch content, then there many freelance services who will be able to create some excellent content for you to share with your audience.
Spotify
Spotify has quickly become one of the biggest platforms there is for listening to music. It is quite simply the king of streaming music in the digital music services world. Spotify have a massive library of music on offer to all of its users. Artists from major established artists to independent and rising talent can all use Spotify for promoting their music. Although, if you do not wish to be forced to watch and see many advertisements then you will need to become a premium member which also entitles you to offline listening.
ITunes
We have possibly saved the best for last in this guide as anyone who listens to music has heard of this major company. ITunes has got to be one of the most well-known and popular services there is and, in most cases, is the first service people go to when wanting to listen and share some music.
One of the benefits to independent artists is that you are able to provide your fans and listeners with the option of buying your music instead of getting it for free.
Social Media Platforms
The three massive social media platforms out there have to be Facebook, Instagram and Twitter and all of these have the ability to do wonders for promoting your music. Facebook have an amazing tool that you can use which enables you to boost your page or specific posts to be seen by more people, however you do have to pay for this.
Instagram is perfect for sharing photos as well as short videos such as snippets of your latest music video, demos or little tasters of you simply in your room giving them a little hint of what is coming next.
Twitter is amazing for any type of business or someone who is trying to make themselves known or get heard. Twitter is a brilliant way to keep in touch with your audience, interact with them and engage with them with good content. You have the chance to get heard by people across the world simply by using hashtags, all it takes is a bit of research to find out what hashtags people commonly search and use those within your posts.
